In February 2021, House of Dagmar was awarded the inaugural Zalando Sustainability Award for its attention to eco-friendly fabrics and tight-knit production methods. The clothes are rooted in sustainability practices. House of Dagmar: Sisters Sofia Wallenstam, Karin Söderlind, and Kristina Tjäder carry on the family tradition-grandmother Dagmar was a tailor-with their collection of relaxed luxury which veers off traditional classic silhouettes for a decidedly modern approach with wardrobe building in mind. Photo by Kolaco Kourouma Courtesy of Stockholm Fashion Week
Guests visit the House of Dagmar showroom to view the Spring 2022 collection. Following are highlights from several brands. There was a designated sustainability hub open to the public, although almost every brand at Stockholm Fashion Week could boast eco-friendly aspects. Sustainability in ActionĪfter the half-day conference, shows and presentations got underway, with several notable brands demonstrating their sustainability commitment as a natural part of their business models. Additionally, they have implemented clothing collection sites in stores, rentals for select merchandise, body-scanning technology to create the perfect (read non-returnable) denim jeans and installed the LOOOP-technology system in select stores that remake garments on site. By pioneering this textile, they helped reduce the sticker price so that other companies could follow suit. The Swedish giant was among the first to implement an eco-conscious collection, sourcing organic cotton. H&M CEO Helena Helmersson detailed additional steps the company has taken combat the problem. Case in point, they invested in Renewcell, which recycles textiles into a new pulp spun into fibers to become viscose and Lyocell along with other upcycling and recycling companies However, it's crucial to note Swedish retail giant H&M has financed several sustainable initiatives and companies. The leadership theme included global thought leaders and speakers for the movement such as Maisie Williams, actress and H&M global sustainability ambassador Federica Marchionni, CEO of the Global Fashion Agenda Anita Balchandani, Partner McKinsey London Alice Bah Khunke, Swedish member European Parliament Simon Collins, founder House of Collins along with Oskar Metsavahat, founder Osklen and Instituto-E and UNESCO sustainability ambassador who attended the conference either virtually or in-person.įast fashion has been labeled the industry's worst culprit and the world's largest fashion brand has contributed to clothing waste issues, as famously chronicled in a 2010 New York Times article. The conference packed a lineup of some of the biggest names in the sustainable fashion sector.
Midby and Lena Patriksson Keller introduced the third installment of Fashion Future (formerly Fashion Tech Talks) hosted by Patrick Duffy of the Global Fashion Exchange to kick things off. professor of Computer Science at the Royal Institute of Technology on the ways science and tech intersect in sustainability Photo by Milad Abedi for Fashion Future Further, the event cemented core values that intersect at Stockholm Fashion Week: sustainability, technology and creativity.įashion Future host Patrick Duffy speaks with Amanda Parkes of Pangaia and Danica Kragic Jensfelt. Under leadership from Caterina Midby, secretary general of the Swedish Fashion Association, project manager Naira Abdul-Halim and a team of freelancers and volunteers, the event established the key role that Swedish designers and brands have in setting the the sustainable fashion bar by pioneering practices large scale and committing to change. With the help of vaccines and Sweden's nonchalant approach to Covid-19, the Spring 2022 season hosted physical shows, events, showroom appointments and dinners to European and American press. After a brief pause, the week reemerged in early 2020 with primarily digital presentations for the August and February 2021 installments. The new and improved Stockholm Fashion Week made its IRL debut August 31 through September 2, demonstrating leadership in sustainability. site, at the Sustainability Hub at Stockholm Fashion Week Photo Courtesy of Stockholm Fashion Week Sweden's Crown Princess Victoria meets with the founders of Gemme Collective, a clothing rental.
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